The project DIBEST – Digital Innovation for Blue Enterprises & Social Tourism, supported by Interreg Atlantic Area, is starting a mentoring programme involving more than 70 tourism micro-enterprises in the Atlantic Region operating in different fields like tourist accommodation, cultural activities or transport and transfers.
Each business – located in France, Ireland, Portugal, and Spain –, will receive between 6 and 12 hours of one-to-one mentoring to develop and implement a customised digitalisation plan. The main aim is to strengthen the players who contribute to the tourism sector in Atlantic destinations, equipping them with digital skills, practical tools, and tailored support services.
DIBEST is also supporting these micro-enterprises through a training programme involving topics related to online presence. By the end of the year, participants will be able to be more competitive in e-commerce or using emerging technologies including artificial intelligence and virtual reality.
To follow the testimonials of the participants, take a look at the project's LinkedIn account by clicking here.